I took some time to visit the local Sony store this Friday. Sony is getting into the MP3 market with a gadget that looks sexy but is doomed to fail. Their MP3 player is called the Network Walkman. It uses their relatively useful technology of Memory Sticks to load and transfer music from computer to device, but they are starting to use a form of hardware copy protection called MagicGate. It limits the number if times you can convert your CD into MP3s. This little hinderance, along with Sony's 35% premium for the Sony brand name, will ensure that no one in their right mind will buy this device or buy into their new memory stick concept.