Tuesday, June 25, 2002

One of the dumbest ideas in marketing has to be the Collectible Food Package gimmick. I'm guessing it started with Wheaties boxes back in the forties. A few others have tried to make collectible items inside packaging, but very few have been able to pull off making the package itself the item to hang onto.

I was in a convenience store this morning when I saw bags of Doritos in collectable Star Wars bags. "Collect all 6" it proclaimed. Doritos are relatively non-biodegradable, but wouldn't one expect food to eventually go bad? Do you really want to clutter up your living space with bags of food you have no intention of eating?

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