Recent events have let me to believe that either the masterminds of HQ:

• are reacting to these recessionary times by getting rid of their most valuable asset - their staff, OR
  
• are making a major strategic shift for the business - namely, away from having any income, OR
  
• wanted to open up a big hole in the market, as they had bought all the competition and are lonely, OR
  
• are out to prove that they are totally clueless
  

The jury is still out on the verdict. I'll keep you posted.